February 24th, 2012
01:15 PM ET

Yves Behar: Good design 'accelerates the future'

By Yves Behar, Special to CNN

Editor's Note: Yves Behar is a designer, entrepreneur and founder of the firm Fuseproject. One of the most influential designers in the world, he's know for designing the $100 laptop as part of Nicholas Negroponte’s One Laptop Per Child project. He's also Chief Creative Officer of the wearable technology company Jawbone. Behar will be featured on CNN's The Next List on Sunday at 2 p.m. ET.

(CNN) - Why Design?

Having one foot in design, and the other in sustainable and social projects, I hear this question quite often: “Why does the world need another chair?” My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. The human and environmental factors of today are changing, and just like books that reflect our psyche, products need to evolve to reflect our needs.

The next 20 years will see a radical change in the way that everything is made, shipped and consumed. Sustainability will be a key driver, but another is how companies relate to their customers through social and environmental leadership. Finally, the experience of any product or service will need to be delightful, attainable, and intelligent. Design is a big part of this holistic approach: How things are made, how things interact with the world, how things delight is at the core of what designers do.

I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime.

The work ahead is both humbling and full of promise. Let’s get to it.

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Filed under: Design • Innovation • The Next List • Video
soundoff (28 Responses)
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  6. Jessica

    Heyy. The rules are simple.1) Has to flloow the pattern and format of a limerick.2) Try you best3) There is no limit of how many you can have4) Has to be your own (Orignal) and you can't steal any of them from other ppl.5) The format:Lines 1,2, and 5 have to rhymeand LINES 3, and 4 have to rhyme. And a limerick only has 5 lines!GOOD LUCK!!!!!!!! THE BEST WINS 10 Points!!!!I SWEAR I WON'T!!!!! I PROMISE!!. i just want ideas to make my own. I need help and if i get ideas then i will pick the best answer and make my own!

    March 19, 2012 at 10:17 pm | Reply
  7. pat


    February 26, 2012 at 2:12 pm | Reply
  8. whybs

    Yves Behar is just a Steve Jobs wannabe. And it's not even close.

    February 25, 2012 at 11:55 am | Reply
  9. AlCourts


    February 25, 2012 at 11:50 am | Reply
  10. UtahProf

    Having waited for months and frustrated myself to the point of suicide (figuratively) trying to deal with the "One Laptop" people (we were trying to buy 100,000 of them for school research in Kentucky), When I finally managed to get a production model, it was junk. Absolute junk. Useless. And that is my perspective as a design engineer (I am currently Chief Engineering Officer at a small tech company). The tragedy was that it was just poor design – meaning, it could have been done differently and the product would have been quite good. It would be a dark day in hell before I even bothered to look at something this person designed and certainly the day after the end of the world before I would buy something. This is a great example of people falling in love with someone's unproven legend ...in this case, the Emperor is naked (hopefully you are familiar with the Hans Christian Anderson story and will understand).

    February 25, 2012 at 11:50 am | Reply
  11. ArtBrit

    the jambox has to be one of the best ipod accessories ever made. cool to see the face who made it

    February 25, 2012 at 11:47 am | Reply
  12. DinPA

    I thought salesman were B.S. artists. Now I can group some designers and critics together with salesman. Necessary, but full of schitt

    February 25, 2012 at 11:14 am | Reply
  13. Mougwa

    First thing first, i would say get rid of those cheap tires she has (shinko's) on the bike.

    February 25, 2012 at 10:58 am | Reply
  14. slupdawg

    So now he's designing......ugly-ass bikes?

    February 25, 2012 at 10:27 am | Reply
  15. Chauvenist

    Who is this broad?

    February 25, 2012 at 10:25 am | Reply
  16. Jim J

    How about designing something that doesn't suck?

    February 25, 2012 at 9:55 am | Reply
  17. Tim

    Design is the key to great art. It is an elusive and difficult process. I am an Artist Blacksmith. If I make an art object whether it is a gate for a home or a table and it has a bad design. It doesn't matter how well I make it. If it is a bad design, then it is simply a really well made piece of crap.

    February 25, 2012 at 8:31 am | Reply
  18. Roland

    My name is Yves Behar. Designer, Surfer, father and all around piiiiiiaamp

    February 25, 2012 at 8:31 am | Reply
  19. woodrow

    The video worked for me. Now the video didn't seem to say anything. It was an advertisement for this designer.

    February 25, 2012 at 6:59 am | Reply
  20. Lt.Surge

    My cat smells like cat food.

    February 25, 2012 at 6:46 am | Reply
  21. John

    Video worked fine for me. Funny. When things go wrong, people always point their fingers somewhere else. It didn't work on your computer, so there must be no other possible explanation other than it must be a problem with CNN. Big fat fail? Look in the mirror, Chris.

    February 25, 2012 at 6:06 am | Reply
    • ccarracing

      Funny, there was not near so much anger in post from Chris as in John's, that's what I got from this article.

      February 25, 2012 at 8:10 am | Reply
      • Taciana

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        March 17, 2012 at 11:01 pm |
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      March 19, 2012 at 9:36 pm | Reply
      • Morino

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        September 26, 2012 at 1:25 am |
  22. Chris

    What's ironic here is most of CNN's videos work fine for me, yet I come to watch a video about "technology" and the video won't play. lol I hope Yves BeHar isn't as big of a fail as CNN's video system.

    February 25, 2012 at 4:53 am | Reply

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