November 18th, 2011
07:00 AM ET

The Next List: Christopher Brosius on the artful way to wear a scent

From Christopher Brosius' point of view, far too many people grew up living by this smelly mantra:

"A woman is never fully dressed unless she's wearing perfume."

That edict from Chanel, he said, has created a lot of people "who wind up smelling the worst in public," said Brosius, one of the world's most famous perfume makers and the subject of this week's episode of "The Next List," which airs on CNN this Sunday at 2 p.m. ET.

Watch this video to learn some of Brosius' tips for wearing perfume more artfully.

"My clients ... are looking for a very different relationship with their perfume," he says. "It's something they consider. It's something they're willing to explore and take chances with. Just like I use the perfume to tell stories - so do they. The perfume tells them a story. They then use it to express something to the rest of the world.

"That, I think, is how it should work."

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Filed under: Innovation • The Next List • Thinkers • Video
soundoff (One Response)
  1. Raphaella Barkley

    When will the full story be posted in it's entirety? I tivoed the program yesterday but the show was preempted with another news article so I missed this full show on Christopher. I wish to see the full show in it's entirety, how can we do this as this is not updated yet! (today is Monday, the day after) the show-

    CB is an amazing perfumer, truly one of a kind and has many global fans. I love that he speaks the truth about perfumery and the industry. He is a genius. Thanks so you so much for airing this but we need to see it again! One showing was not enough- Congrats CB! -The Perfume

    November 21, 2011 at 12:06 pm | Reply

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