From Christopher Brosius' point of view, far too many people grew up living by this smelly mantra:
"A woman is never fully dressed unless she's wearing perfume."
That edict from Chanel, he said, has created a lot of people "who wind up smelling the worst in public," said Brosius, one of the world's most famous perfume makers and the subject of this week's episode of "The Next List," which airs on CNN this Sunday at 2 p.m. ET.
Watch this video to learn some of Brosius' tips for wearing perfume more artfully.
"My clients ... are looking for a very different relationship with their perfume," he says. "It's something they consider. It's something they're willing to explore and take chances with. Just like I use the perfume to tell stories - so do they. The perfume tells them a story. They then use it to express something to the rest of the world.
"That, I think, is how it should work."